消费购买涉及到每一个人和每个家庭,购买者多而分散。为消费者购买行为研究此,消费者市场是一个人数众多、幅员广阔的市场。由于消费者所处的地理位置各不相同,闲暇时间不一致,造成购买地点和购买时间的分散性。本问卷针对中国市场中消费者使用共享经济产品时对于评论给其消费行为带来的各种影响

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共享经济视角下评论系统对消费者购买行为的在线调查

发布时间:2020-09-27 08:18:31 分类:其它

作者:在线调查 来源:www.epanel.cn

消费购买涉及到每一个人和每个家庭,购买者多而分散。为消费者购买行为研究此,消费者市场是一个人数众多、幅员广阔的市场。由于消费者所处的地理位置各不相同,闲暇时间不一致,造成购买地点和购买时间的分散性。本问卷针对中国市场中消费者使用共享经济产品时对于评论给其消费行为带来的各种影响

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Q1. 您的年龄(单选题)

    Q2. 您的情感状况?(单选题)

      Q3. Do you read reviews of other customers before buying products or service online? 【你在购买产品和服务前是否会浏览其他消费者的评论?】(单选题)

      • YES 【是】

      • NO【否】

      • Sometimes【偶尔】

      Q4. What other information about product reviews you might also pay attention to?【您可能会关注商品评论的哪些信息?】(多选题)

      • Timeline of comments [评论时间]

      • Number of comments [评论数量]

      • Comment method (such as show the picture of product)[评论形式]

      • Others

      Q5. Which comments are you more likely to believe? (multiple choice ) 【您对哪些评论更容易相信?】(多选题)

      • Positive comments [正面评论]

      • Negative comments [负面评论]

      • Comments with more content (such as pictures, videos, etc.) [内容比较多的评论(如图片,视频等)]

      • Accurate content and accurate words [内容文字精准,用词准确]

      Q6. Do you think the product review information reduce your purchase risk? [你是否认为产品评论信息减少了您的购物风险】(单选题)

      • Strongly disagree 【非常不赞同】

      • Disagree 【不赞同】

      • Neither agree nor disagree 【中立】

      • Agree 【同意】

      • Strongly agree 【十分同意】

      Q7. Will you continue to buy the product if there are bad reviews or even conflicting reviews with the provider? 【在线评论中出现顾客差评甚至与商家之间有矛盾的评论,您会继续购买该产品吗?】(单选题)

      • No,I wil keep buying.【没有影响,我会继续购买】

      • A little, I will keep thinking about it. [有点儿影响,我会继续考虑】

      • The impact is very big, I will give up the purchase. [影响很大,我会放弃购买】

      Q8. Do you have an objective review of the product after purchasing a product or service? [购买产品之后您对产品会有一个客观的评价吗?](单选题)

      • Yes [是的,会客观评价】

      • No 【不会客观评价】

      • Never review [从不评论】

      Q9. Do you warry about that the information in the online reviews is very different from the reality of the product or service? [您担心在线评论的信息与产品/服务的实际情况差别大么?](单选题)

      • No, I do not worry about that. [不担心 0%]

      • A little worried. [有点儿担心 <30%]

      • Yes, I worried about. [比较担心 50%】

      • Extremely worry. [非常担心 > 60%]

      Q10. What are the factors that affect you when you buy products and services online? [ 您在购买产品和服务时更容易受到哪些因素影响?](多选题)

      • Opinions of others [他人意见]

      • Number of comments [评论数量]

      • Comment tendency (positive or negative) [评论倾向(正或负)]

      Q11. Do you think online reviews give you a powerful reference to evaluate the product? [在线评论给你提供了有利的参考来评估该产品吗?](单选题)

      • Strongly agree [完全同意]

      • Agree [同意]

      • Neither agree or disagree [不确定]

      • Disagree [不同意]

      Q12. Do you think a product or service without negative reviews is trustworthy? [您认为没有负面评论的商品或者服务值得信懒么?](单选题)

      • Yes [是]

      • No [否]

      • It depends [看具体情况]

      Q13. Have you ever used a product of the sharing economy (e.g. car-sharing and home stay) [你是否使用过共享经济的产物?(e.g.共享汽车和民宿)](单选题)

      • Yes 【是】

      • No 【否】

      Q14. Do you support the sharing economy? [你支持共享经济吗?](单选题)

      • Yes, I do. [支持]

      • No, I do not. [不支持]

      • 中立

      Q15. What do you think of the future of the sharing economy? [您认为共享经济的前景如何](单选题)

      • Good [好]

      • Uncertain [不确定]

      • Bad [不好]

      Q16. What advantages do you think the rating system brings to the development of the sharing economy? (Multiple choice ) [您认为评级系统为共享经济的发展带来了哪些优势?(可多选)](多选题)

      • Accurate consumer choice range [精准消费者的选择范围]

      • Make Shared products more trustworthy [让共享产物更值得信赖]

      • Improved the sense of competition between industries [提高了行业间的竞争意识]

      Q17. What concerns do you focuses when using the sharing economy software to order an accommodation? [使用共享经济软件时,你比较关注哪些问题 (住宿)?(可多选)](多选题)

      • The rent is too expensive. [租金太贵]

      • Information leaked [信息被泄露]

      • Consumer reviews [消费者的评论]

      Q18. Do you pay attention to hotel star ratings and check customer reviews when booking a hotel? [预定酒店时你会关注酒店评级并查看消费者对酒店的评论吗?](单选题)

      • Yes, I do. [会]

      • No, I do not [不会]

      Q19. Do you think hotels with more reviews and higher stars are more trustworthy? [您认为评论越多并且星级越高的酒店更值得信任么?](单选题)

      • Yes [是]

      • No [否]

      Q20. How often do you access the sharing economy platform for order accommodation? [你进入共享经济平台订房的频率是?](单选题)

      • Never 【从不】

      • Once a year 【一年一次】

      • 2-3 times a year 【一年2-3次】

      • More than 3 times 【超过3次】

      Q21. What is your range of age? [您的年龄范围](单选题)

      • 10-20

      • 21-30

      • 31-40

      • 41-50

      • 51-60

      • 61-70

      Q22. What is your higher degree? 【你的最高学历】(单选题)

      • Middle school 【中学】

      • University 【大学】

      • Postgraduate【硕士】

      • PHD 【博士】

      Q23. 请问,您还有其他建议吗?(填空题)

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