Print Media Page Readship Analysis System
Print Media Page Readership Analysis System (PMPRA) is the core system of PMPR Survey Platform, which can bring about the research model of print media. Based on the data from PMPRS, PMPRA calculates the index of readership, intensive readership, reader structure, contribution rate etc. targeting of Newspaper, Content Categories (CC), Page Group (PG), Standard Page (SP), Page, Unit (Article or Ad), and generates result database.
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