In order to meet the needs of marketing segmentation studies, ePanel collects panelists’ personal data continuously, and establishes a serious of special panels. Special panels simplify the screening of data collection, and reduce fieldwork time and costs. Rich and detailed personal information also offers strong backup for data mining.
Name |
Numbers (By the end of Dec. 2009) |
| Potential Car Buyers Panel |
N=231769 |
| Car Owners Panel |
N=147530 |
| Notebook Owners Panel |
N=338991 |
| Frequent Flyer Panel |
N=328380 |
| Flat TV Owners Panel |
N=197574 |
| Digital Camera Owners Panel |
N=349830 |
| Game Player Panel |
N=491538 |
| Bank Card Holders Panel |
N=803104 |
| Mobile Phone Users Panel |
N=909500 |
|
