Basic Attributes |
|
Date of Birth |
Residential Address |
Education |
Marital Status |
Children |
Monthly Household Income |
Monthly Individual Income |
Residential Status |
Housing Type |
Occupation |
Industry |
Company Type |
Department |
Position |
Hobbies |
Automobile Related |
Driving License |
|
|
Date of Acquisition |
|
Potential Buyer |
Planned Purchase Time |
|
Price |
|
Model |
Hatchback/Notchback、SUV |
New or Second Hand |
New Car, Second Hand Car |
Engine Volume |
|
Imported or Domestic |
|
Brand Origin |
Europe/America/Japan/Domestic... |
Transmission |
Manual/Automatic/Stepless speed change |
Purchase Decision |
|
Owner
|
Frequency of Use |
Main User or Not |
Purchased Time |
|
Price |
|
Model |
|
Engine Volue |
|
Imported or Domestic |
|
Brand Origin |
Europe/America/Japan/Domestic... |
Transmission |
Manual/Automatic/Stepless speed change |
Brand |
|
Digital Products Related |
Digital Camera |
|
|
Brand |
|
Quantities |
|
Price |
|
Purchase Time |
|
Personal Computer |
Type |
PC/Laptop |
Main User or Not |
|
Brand |
|
Price |
|
Purchase Time |
|
Home Electrics Related |
Flat TV |
|
Liquid Crystal/Plasma TV |
Brand |
|
Purchase Time |
|
Price |
|
Potential Purchase |
|
Others |
Home Theatre |
Potential Purchaser or Owner |
Tumbling-box Washing
Machine |
Projector |
Refrigerator |
Floor air conditioner |
Air Purifier |
Water Purifier |
Financial and Bank Related |
Bank Business Types |
|
|
Account Type |
Deposit book、Deposit receipt、Debit
card、Credit card |
Business Type |
Deposits、Loans、Financial Services（
Bond、Fund、Insurance）、Bill
Payment（water, electricity、
Communication、Public Transport、
Penalty） |
Types of Transaction |
Counter、Online Bank、Telephone
Bank、Mobile SMS |
Frequency of Transaction |
|
Media Related |
TV |
|
|
Channels |
|
Program |
|
Time of Day |
|
Print Media |
Often-Read Magazines |
|
Often-Read Newspapers |
|
Internet |
Surfing Location |
|
Surfing Time |
|
Surfing Purpose |
|
Surfing Method |
|
Others |
Mobile |
|
China Mobile、China Unicom、
Telecommunication |
Type of Phone Card |
Go-tone、Easy Own....... |
Service Content |
Mobile Games、Mobile Internet、Mobile
Newspaper........ |
Brand |
Nokia...... |
Mobile Phone
Characteristics |
Music、photograph、3G、Intelligence
functions, Navigation |
Price |
|
Travel |
Travel Purpose |
|
Vehicle |
|
Destination |
|
Travel Frequency last year |
|
Luxury Goods Ownership |
