Web and New Media Research |
|
|
Web and New Media Research > Internet Advertisement Evaluation |
|
Internet Advertisement Evaluation Internet Advertisement Evaluation is used to assess the total effect of internet ads and the different effect of different media. The key points of this study are:
|
| Measure the communication effect of ads, include ads reaching area and people, target consumer attention to ads, brand cognition ways and ads reaching ways, etc. |
|
| Measure the creation effect of ads, through the evaluation of target consumers on ads form, creation and content, analysis the attraction to and psychological response of consumers arousing by ads. |
|
|
The Persuasiveness of Ads |
|
|
|
| Measure the behavior effect of ads, includes the change of brand likes, brand image, intent to consume, purchasing behavior, etc. |
|
|
|
