China Internet Media Report is a third-party report issued by ePanel. The report reveals detailed information about a main website which includes the number of visitors, the number of users, the loyalty of users, user coincidence, users demographic information, their concept of consumer value, their consumption ability, product ownership and their potential product purchasing ability. IMR provides overall understanding of data for internet media and its users and helps them to focus on the quality of netizen and the influence of the media. The report is extremely valuable to revealing the advertising value of internet media and optimizing media planning of internet advertisement.

IMR includes 15 types of key internet activities and 13 types of key intelligence, and covers nearly 200 brands of main websites and 22 types of channel or products.