China Print Media Page Readership Survey (PMPR™) is a product designed for the evaluation and management of newspaper and magazine pages, and a survey system with unified methodology, index and service. The universe of PMPR™ is the reader of newspapers and magazines. We can learn about pages’ readership, intensive readership, reader composition and contribution through PMPR™. The core index of PMPR™ is Page Readership (PR). PMPR™ can help the advertising agencies and advertisers to evaluate the page of newspapers and magazines, help the advertising departments of newspapers and magazines to tap the value of each page, help the editorial department to manage content and establish a fairer evaluation system for editors and reporters. The index of PMPR™include:
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Page Intensive Readership (PIR) |
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Page Reader Structure and Reader Orientation Index (ROI) |
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Page Contribution Rate (CR) and Contribution Efficacy Index (CEI) |
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