The Viewer's Panel is a targeted viewer survey system of a channel or program built by ePanel. The system can collect viewers’ feedback, with indexes on multiple aspects such as authenticity, automation, quickness and cost. The Viewer's Panel is conducted online, and composed of the target viewers and ePanel Online Survey System^© (OSS). The target viewers provide detailed and reliable background information. The OSS can conduct sampling, dispense questionnaires and collect and process data automatically. The overseas TV and print media has made widespread use of this system in recent years.

The Viewer's Panel is very important for TV organizations. It can easily collect viewer’s feedback (such as needs, expectations, attitudes, consumption, viewing motivation, satisfaction levels, viewing habits, etc.) and compare them with TV ratings surveys and traditional surveys. The Viewer's Panel can help TV media raise their rating and loyalty, build the media’s brand, create new commercial patterns, and gather exclusive news resources. On the other hand, the Viewer's Panel can also help with viewers resource management, and gather information from viewers for each link of programming in a timely fashion, such as on-the-spot viewer recruiting, viewer group discussions, participant and guest recruiting, program value evaluations, etc.

Successful use of the viewer's panel overseas 　Case 1. The Online Viewer Panel Pattern of FOX channel in USA   One of the top four TV networks in the USA, FOX was the fastest-growing channel during the 80s. It developed the FOX Viewer Panel in cooperated with a research company. The purpose of this panel was to learn in a timely fashion about viewers' evaluations of the program being broadcast. The FOX Viewer Panel uncovered the reasons for viewing or non-viewing, and reduced the risk involved in program innovation. 　Case 2. Evaluation of 48-hour viewer voice of online viewer panel of 　BBC World Channel, creating a high quality program   In order to maintain its position among the global media, the BBC World put forward a series of audience opinion and satisfaction surveys. But traditional methods have a high cost, and are not efficient in collecting the viewers’ comments on the program style, topic choice and program hosts. Therefore, the BBC World has entrusted a professional research company to build up their own online viewer panel, in order to quickly gather information on viewing habits, comments on the BBC World programs and suggestions for the BBC World’s development strategy, and reduce the cost of the research.