Based on the competitive characteristics of the audience market and the survey of audience demand, the Study of Influential Factors on Channel Ratings explores the subjective and objective factors affecting channel ratings and makes suggestions for the improvement of channel ratings. Its services include:

Competing environment analysis of the audience market

Analysis report of national/regional audiences

Analysis of key factors' influence on audience ratings

Study of the influence of channel orientation and brand on audiences

Study of the influence of program disposition on audience