Why do channels or programs with the same rating points exhibit different advertising values? Why do some channels or programs have low ratings but high advertising cost per rating? Our Advertisement Studies can answer these questions. Once informed about ad values, the TV stations can reasonably raise ad price rates and maximize the channels resources, and advertising agencies and advertisers will be able to issue ads more efficiently.

Advertisement Value Studies include: audience composition, consumption levels, media usage habits and attitudes, loyalty, channel/program satisfaction, credibility, influence, ad viewing rates, brand recall rates, strength of association, and more.