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Marketing Research > Marketing Activity Effectiveness Study |
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Effective marketing activities are an efficient instrument to break into a market, however, many marketing activities, especially long-term campaigns, often do not achieve their aim, and the business suffers as a result. The ePanel Study of Effect of Marketing Activities continuously monitor the attitude and behavior of consumers in the process of marketing activities, help our clients to adjust market strategy timely and lower the risk of marketing.
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Evaluation of Advertisement Effect |
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Evaluation of advertisement effects includes beforehand evaluation and ex-post evaluation. Beforehand evaluation mainly includes evaluation of advertisement environment and copy test. Ex-post evaluation mainly includes evaluation of planning effect, communication effect and sales. Communication effect is a potential effect of sales, its influence is more far-reaching than sales effect itself. Therefore, ePanel pay more attention to communication effect in the process of advertisement evaluation. |
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Evaluation of Public Activities Effect |
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Evaluation is a very important link of public activities. It makes the public activities a whole process from beginning to end. The ePanel Evaluation of Public Activities Effect monitors the process before, during and after the activities, analysis the influence to the target consumer in the each part, find the problems and the reasons for them, put forward a proposal to next step, help our clients to adjust timely the way of public activities so as to get the best effect. |
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