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Consumer Usage Habit and Attitude Study, called U&A study for short, explore the factors which affect consumer behavior from four aspects of society, culture, person and psychology. Personal and psychological factors are more important to affect consumer behavior, include brand cognition, product usage and attitude, product purchase and attitude, brand attitude, lifestyle, media contact habit, and etc. U&A study can serve for the whole marketing process, for example, seeking opportunity for current products, effectively segment market, drawing up combined tactics of marketing, evaluating marketing activities, etc.
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Statistical Features of Product User and Purchaser |
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Including statistical features of whole users and purchaser, heavy users, target market, often users of different brand, etc. |
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Usage Habits and Purchasing Habits |
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Including product types and package of use and purchasing, frequency of use and purchasing, quantity and sum of money of using and purchasing, time and place of using and purchasing, using method, etc. |
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Market Status of Main Brand |
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| Including brand cognition, advertisement cognition, brand penetration, often using rate of brand, brand loyalty, brand attraction and product attraction, brand image, brand advantages and disadvantages, etc. |
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Lifestyle and Media Contact |
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Including social values, life attitude, attitude to family and work, attitude to purchasing, the contact of TV, newspaper, broadcast, network, outdoor, etc. |
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