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Marketing Research > Brand Image Study |
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Through tracking study of brand orientation, value, image and loyalty, we can accurately measure the effectiveness of brand image strategies, and provide for our clients the basis for their brand image plan.
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By way of factor analysis of brand attributes, analysis of brand defect, analysis of brand advantages and disadvantages, Brand Image Study can learn about key factors which affect brand image and the difference among brands, seek the advantages and defects of each brand, and help our clients improve brand image. |
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Brand Awareness and Penetration Study |
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By way of correlation analysis, graveyard analysis and brand usage analysis, we can learn about the cognitive channel of product and the information of competitive brand in the market, and form for our clients the model between the brand awareness and usage. |
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By way of analysis of brand retaining rate and transfer rate, analysis of brand loyalty level, analysis of brand purchase decision-making, we can learn about the competition among brands and analysis the user’s retaining and transfer of each brand. |
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Through brand probation index and brand transfer index, we can analysis the relationship between the brand propaganda and purchase, and then evaluate the effect of propaganda. |
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