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Marketing Research > New Product Launch Research |
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New product launch research is a through model of study based on whole new product line, including Market Demand Probe, Product Concept Development, Product Development Design, Product Line Planning, Product Re-launching Monitor, etc. Based on access panel, ePanel can acquire market information more quickly and economically, help our clients to lessen the risks of decision-making, plan their product line scientifically and win the market in the process of competition.
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Learn about consumers’ current demand and potential demand, analysis competitive environment and consuming satisfaction, find the optimum product development model. |
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Product Concept Development |
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According to the orientation of product, choose and test concept in view of function aspect, benefit aspect and marketing factors, find the best concept for product. |
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Product Development Design |
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Make brand test and non-brand test respectively, find the advantages and disadvantages of product appearance, function and usage, meet the needs of consumer to the largest degree. |
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Include Package Test, Price Test, Copy Test, Channel study, etc. provide research service according to clients’ plan and arrangement of content. |
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Product Re-launching Monitor |
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Learn about consumers' product recognition, usage, purchasing and acceptance to the product, help our clients to raise marketing effect. |
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